Achievements/overview

- One stop shop: successful on marketing programs – from inception to completion. Good demand generation strategy and user acquisition from online ads, social, and offline marketing (print).

- Marketo power user – crafted a fully integrated email nurturing program from creating lead generation pages, defining forms and lead scoring, and creating trigger emails to nurture leads based upon the campaigns

- Email Software power user – Marketo, ExactTarget, Mailchimp, and Responsys

- Generated $50K sales from lead nurturing (email marketing) and Paid social advertising (Facebook and Instagram)

- Social Media follower growth – 16k on all channels 

- Fans and follower engagement – developed relevant content and creative posts

- Created low cost per lead through social media – from Social Media Ads and engagement

- Managed and Attended successful PR events and investor events: Product exposure at the Grammy’s and Successful exposure on a privately held investor event.

- Conduit social media service – responds to customer requests or inquires

- Receiving prestigious awards – company was recognized by popular media such as Popular Science, the verge etc. 

Marketing programs

- Successfully architected a full Marketo demand generation and lead nurturing program from creating landing pages and creating email nurturing campaigns 

- Designed lead nurturing campaigns in Marketo (campaign variant) and created email campaigns for different type of segments. Scheduled email triggers after a lead requests for information

-  Scheduled email triggers for further educational resources and engagement

- CRM Integration– Marketo + Salesforce

- Pulling data, custom leads, generating custom sales reports on Salesforce  

- Email Marketing - Marketo, Exact Target, Mailchimp

Events

- Planned over 100 events, from evaluation and qualification process, through day-of event coordination, and post-event follow-up, including attendee evaluations. 

- Increased company’s event calendar to over 30 events per year and implemented event calendar to manage events

- Coordinated event logistics using an integrated marketing system including budget, registration, event strategy, scheduling, internal attendees

- Coordinated internal monthly webinar series, including researching topics, guest speakers, and dry-runs of webinars

- Track ROI for each event, speaking opportunity, award, and webinars using Salesforce.com 

- Managed company website’s events page

Content Creation

- Created industry relevant content – original posts

- Content Strategy - influencer posts, product highlight posts

- Managed and created calendars for new and re-purposed posts

- Press releases – push to appropriate channels

- Lead nurturing – creating emails and optimizing content 

- Scheduling – scheduling content through calendars

Project Management

- Managed Marketing campaigns: Email Marketing, social media, lead generation, and paid search

- Created ad hoc social media reporting to Chief Business Officer, VP of Digital, Brand and Advertising, Marketing Manager and other stakeholders

- Analyzed key performing indicators and present weekly to make calculated decisions through data.

- Analyzed key performing indicators and present weekly to make calculated decisions through data.

- Extracted data from CRM (salesforce) and analyze segements and make recommendations from data trends.

- Monitored all social channels for customer engagement and customer inquiries

Marketing Coordinator/Graphic Design work

- Created and maintained: Product sheets, solution briefs, white papers via adobe Indesign, dreamweaver, photoshop and other software (MS word)

- Landing Pages: from inception to execution, wire framing, content layout, visual layout, lead scoring on forms and more.

- Photography and Filmography: Art directed for webinars, product shoots, and more.

- Market research: identify competitor opportunities and skim competitors for various comparison points. From price, offerings, and all the way down to to value add.  

- Awards – developed, gathered, and won awards from multiple entries such as Popular Science, Comm Arts, IDSA etc.

- Offline marketing – managed print ads and measured performance through KPIs. 

- Events – managed events: from initial projects through post attendance

- Website – optimized website for SEO/SEM, periodically changed landing pages dependent on campaign ads.

- Monitor, track and change spend on Google Ads 

- Webinars – from inception to execution. Familiarity with Gotomeeting, webex, skype, etc.